thoughtfuldigitalguidanceforCentralOtagobusinesses.
Paper Rocket is a one-person digital practice. AI strategy, custom software, websites, automations, and the operational tech that keeps a business running. One number for all of it.
Lift from simple foundations.
Most small and medium businesses don't need a complicated software stack. They need a few well-chosen tools, set up properly, and someone to make sure they keep working. That's the practice.
The work.
Four pillars. One practice.
Advise.
Strategic digital guidance for the gaps no one else owns. AI strategy, vendor selection, stack audits, the conversations owners want to have before they sign a contract or hire someone they'll regret.
- Should we use HubSpot or Pipedrive.
- Do we actually need to invest in AI right now.
- Six SaaS subscriptions and we're not sure which we use.
Build.
End-to-end software builds on a modern stack. Websites, custom apps, AI agents, custom integrations, internal tools, automations. Designed to look nothing like everyone else's.
- A custom quoting app for a builder, voice memo to PDF.
- A booking-to-CRM pipeline for a tourism operator.
- A brand site for a private chauffeur business.
Automate.
AI-powered workflows that handle the repetitive parts of a business. Less time on admin, more time on the work.
- Inbox triage with AI drafting replies in your voice.
- A scheduling assistant that takes new bookings off your phone.
- Automated quarterly reports pulled from finance and CRM data.
Operate.
The ongoing tech operations most owners don't want to think about. Microsoft 365, Google Workspace, AWS, domains, integrations, the everyday stuff that has to keep working.
- Email and calendar admin done properly.
- Domain renewals and DNS managed.
- The integration that broke last Tuesday, fixed.
Recent work.
A handful of recent client sites. Mostly Central Otago businesses, one in progress.
Paper Rocket
paperrocket.nzThe practice site itself. A quiet, editorial register for the work behind it.
Launched May 2026
Mountain Vogue
mountainvogue.nzA dark editorial brand site for a private chauffeur service.
Launched May 2026
Holistic House
holistichouse.co.nzWarm, considered, healing. A wellness practice site.
Launched April 2026
Constructive Consultants
constructiveconsultants.co.nzA clean, professional brand site for a construction consultancy.
Launched January 2026
The offering.
Three ways to work together.
Discovery Call
90 minutes, in person or by call. We work out what's actually going on, what's worth doing, and what isn't. You leave with a written recommendation. Credited toward any engagement within thirty days.
$400 NZD
Productised projects
Fixed scope, fixed price, fixed timeline. Eight options that cover most of what local businesses ask for.
- AI Quick Winfrom $1,500
- Stack Auditfrom $1,500
- AI Strategy Workshopfrom $2,500
- AI Inbox Triagefrom $3,500
- Booking Pipelinefrom $4,500
- CRM Sprintfrom $4,500
- Quote Enginefrom $5,500
- Website Sprintfrom $6,500
- Custom buildsfrom $8,000
Paper Rocket Monthly
Retainer
The relationship product. A set number of hours per month covering advisory, builds, automations, and operational support. Most clients land here.
- Light4 hours/month$1,200/month
- Standard8 hours/month$2,200/month
- Plus16 hours/month$4,000/month
Priority response. Quarterly strategy review. Unlimited fifteen-minute quick questions. Fifteen percent off productised projects. Hours roll over one month.
Twenty years of shipping. One person on the phone.
I'm Daniel Rae. I've been building websites and software since I was fifteen. I spent the last decade in sales, growth, and customer success roles, most recently as Head of Growth and Customer Success at Ambit AI. I started Paper Rocket because the businesses I love most, the small and medium owners in places like Wānaka and Queenstown, were being told to use AI and weren't being given honest guidance about whether or how.
Paper Rocket is a practice, not an agency. It's one person picking up the phone, doing the work, and saying no on your behalf when something isn't worth your money. The breadth covers AI through to your printer because most owners don't want five vendors. They want one person who actually knows what they're doing.
Based in Wānaka. Working with businesses across Central Otago, Wānaka, Queenstown, Cromwell, Alexandra. Available remotely nationally for AI-specific work.
Book a Discovery Call.
$400 NZD. 90 minutes. Written recommendation included. Credit it against any engagement within thirty days.
DANIEL@PAPERROCKET.NZ
+64 22 164 7948
WĀNAKA · CENTRAL OTAGO · NZ